WHAT ARE QR CODES AND CAN THEY HELP YOUR BUSINESS??

A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that can be read by dedicated QR barcode readers and camera telephones. The actual code is simply black modules arranged in a square pattern on a solid white background. The information encoded may vary, including text, URL or other data.

These codes were originally used for tracking parts in vehicle manufacturing. Now they are used in a much wider context. QR codes may be used to display text to the user, to add a vCard contact to the user's device, or to compose an e-mail or text message. QR codes can be generate and printed by visiting one of several paid and free QR code generating sites or apps. QR codes can be a powerful marketing tool, but the key is determining how it can add actual value and tangible ROI. Here are a few aspects to consider when using QR codes:

- Bring added value or information to the end user with your QR code. Don't just create one that gives the end user something that they could have easily retrieved in some other way or that has little to no value to them.

-Use a QR code generator that allows tracking. Once you implement your campaign you need to track your results and refine your efforts accordingly.

-Look for behavior and geography patterns based on your QR campaign and adjust your marketing efforts to capitalize on them.

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