The days of depending on metatags to optimize your site is over. They are a part of the picture, but there are so many new ways to effectively boost your websites position online. Here's just a few...
1.Optimize for Image Search
Create alt text for every image on your site. Include pertinent keywords in the alt text and make sure you have relevant content around the image as well.
Create alt text for every image on your site. Include pertinent keywords in the alt text and make sure you have relevant content around the image as well.
2. Optimize for Video Search
Videos (good and helpful videos) engage visitors, decrease your bounce rate and keep visitors on your website longer. You can also tag your videos with relevant keywords to help optimize your website.
3. Optimize for Local Search
Register your website and individual business locations on all the local search sites. For instance register your business with Yahoo & Google maps for starters.
Register your website and individual business locations on all the local search sites. For instance register your business with Yahoo & Google maps for starters.
4. Optimize for Social Media and Blogs
If you are not using social media to your advantage, you are truly missing out. Blogs, Twitter, Facebook are free outlets that are exploding on the internet. Make your presence known on all of these platforms.
5. Optimize for Shopping
Most people figure out what they want to buy and where they want to shop online. If you have a product, consider registering it with Google Base. Showcase your products online to influence consumer purchases before they even buy.
Most people figure out what they want to buy and where they want to shop online. If you have a product, consider registering it with Google Base. Showcase your products online to influence consumer purchases before they even buy.
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