Hashtags Seem Here To Stay | SEO Gwinnett

So do you put hashtags (#) after all your social media posts? Do you even know what a hashtag is or what it is for? If you answered "no" to any or all of these questions, you should definitely keep reading.  When you see the # symbol before a word on social media, that's a hashtag. It allows your post to be categorized based on the hashtag itself. 

How does the hashtag benefit your post? Well, if some one is on Twitter and wants to look for a beauty salon in Atlanta for example, they may search using this hashtags: #atlantasalon. Twitter will then compile results that match that hashtag. So using hashtags can definitely help you put your information, promotions and content in front on interested consumers and fans.  

Lot's of marketeers thought hashtags would not stand the test of time and ignored their importance, but it looks like they may be here to stay. Facebook has now announced that they will be using hashtags for categorization and so does Google +. So love it or hate it, it looks like hashtags aren't going anywhere... #getusetoit . 

If you have more questions on how hashtags can help your SEO efforts, give us a call for a free SEO consultation #SEO #Gwinnett.

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Why You Need SEO In Your Life? | Gwinnett SEO Services

So why is SEO so important? Many businesses feel they already have a great site and that's enough or that they really don't want to get customers from Google. Of course having a well developed, marketing friendly site is important, but it's just as important to make sure the right people are seeing it. We all have to face facts, like it or not, the majority of the time when people are looking for a business, service or product they will do some type of internet search to find it. So when consumers, potential clients or current clients are searching online for what your offer, are you there?

Over 80% of the clicks will be made from the 1st page of results, so it's critical that you are there.  SEO can help you do just that. Through analysis, website updates, keyword research, blogging, social media marketing and online listings we can help get prominent placement on the major search engines. Even if you feel like you don't want to get new customers from Google or Bing, your competitors are there and  may be stealing your existing clients if you are absent from view.  

Never underestimate the myriad of definitive reasons you need SEO in your life. Search engine optimization can no longer be ignored or under valued. It can truly mean the difference in a business just surviving or absolutely thriving. Click here to learn more about our SEO services.

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3 Helpful SEO Tips

We all often hear about the term "SEO". Some use it without even knowing what it means.  SEO, or search engine optimization, refers to optimizing your placement on the search engines when users on online searching using keyword terms related to your website.  The advantage of  strong SEO is pretty clear... MORE TRAFFIC TO YOUR WEBSITE.  If you have a solid website and great services to offer, that increased traffic can lead to more customers.  Here are a few basic things you can do to improve your SEO:

1. Proper page titles.  Each page title should include the main keyword terms that you want that page to come up for on the search engines. Be sure that the content on the page also matches the [page title. You should also include the geographic are you are targeting if that is applicable.

2. Write unique content that includes important keywords. Don't just write keyword stuffed nonsense that won't benefit the end user. Write fresh, unique content that will engage the end user.

3. List your site on map sections and directories. Be sure that your website and business is set up on Google Maps, Yahoo Maps, etc. Also list your business and website on online directories.

If you want more information on SEO or are interested in our professional SEO services. Contact us today.

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4 Reasons Why You Should Use Email Marketing... (by the Email Specialist)

It is very important to have a web site but having a web site is only one step in creating a successful online presence. You have to stay in touch with your clients and prospects. You need to have a two way communication system with your clients and prospects. The best way to do this is to use an email marketing service provider for your online communication. There are several providers to choose from, but consider using one that has the customer service and statistics to back it up.

You put real sweat into your marketing, right? And you count on it for real results. According to The Email Specialist the great news is: Customers get higher response rates and pull in more revenue with Constant Contact than with other email service providers. We believe it's all about the easy-to-use products, available resources and coaching with a personal touch that only we deliver.


1. Boost customer communication…Keep customers and prospects coming back with email newsletters, promotions and industry expert tips. Email Marketing puts your business in customers' inboxes. We'll help you avoid spam filters.

2. Get a professional look…Use our free email templates to get a designer's touch. Customize our email marketing templates with your own fonts, colors, and logos. No technical skills required to create emails.

3. Learn who opens, clicks, and forwards…Graphs and reports show your email marketing response rates. See who opens your emails, who forwards them to friends, and who clicks on which links. Learn what people are interested in, so you can tailor your content, boost responses, and grow your business.

4. Incorporate and Build Your Social Media Network…Email marketing and social media are a great combination for small businesses. Use the reach of social media to increase the visibility of your small business! When you use email marketing to 'go social' you'll grab the attention of a broad audience, and watch your new fans become loyal customers.

Today, it's all about staying in front of your customers. Communicating with them regularly, reminding them of your value and setting yourself apart from the competition. It's how you drive repeat business, get more referrals and boost your business success. That's where permission-based email marketing comes in. It's the perfect fit for a small business. It doesn't cost much. It doesn't take a lot of time. And it's effective.

At The Email Specialist, we'll help track your success, so you'll know what's working and what's not. And perhaps most important of all, we'll be with you each step of the way with personal coaching, training andsupport. Contact us today and discover for yourself today why over a quarter of a million small businesses, associations, and nonprofits rely on a website and email marketing to drive their success. For more information visit: http://www.theemailspecialist.com/.

5 SEO TIPS FOR BETTER LOCAL RANKING

1. Get Involved in Your Online Community and Social Media
Find local online forums and communities and participate regularly.  Offer your expertise when applicable as well.  Also, create local networks of friends on such social media outlets as Twitter and Facebook.  Always include links to your website in everything you post.

2. Register on Google Places
Get your free listing on Google Places. Then you will start to come up in the Google Maps section, which will help your local visibility.  Be sure to complete your listing fully, including business name, phone number, address and website address.  Try to get your clients to put online reviews on your Google listing as well.

3. Network in Your Local Community
Join networking groups, support worthwhile local charity events, join your local chamber and even submit articles to local magazines/newspapers.  These are all great ways to increase your presence and in turn your website traffic.  This will also increase your relevance for local searches on search engines when your business is mentioned in these local events, articles, etc.

4. Don’t Only Focus on Google
Even though Google dominants internet search, you still want to have a strong presence on Yahoo Local and Bing Maps too.  Be sure to create complete listings on both and include your website address. 

5. Give Client's an Incentive to Write Positive Reviews
Reviews are playing a greater and greater role in search engine placement.  Encourage, and even reward, your clients for taking the time to write a positive online review for you.  Be sure to utilize all the different platforms for reviews, including Google, Yahoo, Bing, Facebook, Yelp, Kudzu and Merchant Circle.



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WHAT ARE QR CODES AND CAN THEY HELP YOUR BUSINESS??

A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that can be read by dedicated QR barcode readers and camera telephones. The actual code is simply black modules arranged in a square pattern on a solid white background. The information encoded may vary, including text, URL or other data.

These codes were originally used for tracking parts in vehicle manufacturing. Now they are used in a much wider context. QR codes may be used to display text to the user, to add a vCard contact to the user's device, or to compose an e-mail or text message. QR codes can be generate and printed by visiting one of several paid and free QR code generating sites or apps. QR codes can be a powerful marketing tool, but the key is determining how it can add actual value and tangible ROI. Here are a few aspects to consider when using QR codes:

- Bring added value or information to the end user with your QR code. Don't just create one that gives the end user something that they could have easily retrieved in some other way or that has little to no value to them.

-Use a QR code generator that allows tracking. Once you implement your campaign you need to track your results and refine your efforts accordingly.

-Look for behavior and geography patterns based on your QR campaign and adjust your marketing efforts to capitalize on them.

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ARE YOU MONITORING YOUR ONLINE REPUTATION???

Many businesses, especially small businesses, seem to always find themselves a few steps behind when it comes to the recent explosion in social media and online reviews. But can business owners really afford to not know how consumers are depicting them and commenting about them online? NO, they can't!!

With consumers now doing more searches on Facebook than they do on Google, social media, blogs, networking sites and the like are not to be ignored. Not to mention the reviews that consumers leave on the search engines themselves. Negative reviews can spread like wildfire online and sometimes get better placement within search engine results than your own business website may be getting (especially if you are not doing any SEO or SEM to ensure better online placement). Online reviews are being weighed increasingly heavier when it comes to your online placement, consumer confidence and branding. If you don't know what comes up when someone searches for your business, both good and bad, you're making a huge mistake.

The best defense if often having a strong offense. Get your satisfied clients to post online reviews for your business. Even if you have to offer an incentive for them to take the time to do so, it's worth it! If you don't have time to monitor your online reputation yourself, hire someone (or even us) to do it for you. Protect your online rep! With the direction things are going it may end up being the most important and valuable reputation you have.

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